Having clear and shared guidelines for a gender neutral communication that can be applied by all the different actors involved in the institutional communication services, at all levels and in all the departments/units of the university would help to achieve a gender neutral communication without requiring much effort in terms of economical resources. For example, the simple indication to use a balanced number of women and men in the pictures of the brochures promoting the academic degree courses, avoiding to show a majority of boys in ICT or Engineering pictures, and a majority of women in Economics images, would help to fight the existing cultural stereotypes.